Alternative is a design led Gift and Household Store which was brought to life by Tony and Elaine Bell in 1985.
We opened our first store in Carlisle, it expanded over the years, We opened our Keswick Store in 2011. The concept of both stores is the same, to offer variety, style and in some cases, fun goods for people to peruse. We aim to have a casual and friendly atmosphere in store for people to spend as long as they wish enjoying the ambience and looking at what's on offer.
The stock we sell changes on almost a weekly basis to mean that locals and tourists find something new on each visit.
The range of products we sell covers frames, books, glassware,toys,jewellery, greetings cards, toiletries and much much more.